The makers of AMP energy drink have come up with an ingenious campaign that accomplishes several things: it creates brand recognition, establishes relationship with the consumer and gives the idea that AMP products are superior. The key is that they give a “ringer” a can suit to wear and to go challenge athletes in various sports. The can beat a playground basketball legend in a game of H-O-R-S-E at the famous Rucker Park.
The “AMP man” invades Washington Square Park, the equivalent of Rucker Park for chess where all the stars go to play pickup games. The can challenges oncomers and it is obvious that he is very strong. As kings begin to tip over at alarming rates, the AMP man gives a 10-board simul. One gentlemen reflectively sighed, “beat by a can.” Who is the man beneath the suit? At the end of the day the can scores 18/20.
Mutaurwa Mapondera, Lead Producer/ACD, shot the entertaining production and wants you to guess who the player is beneath the promotional can. Can you do it? Who is the GM?